Fedica already did more than most social platforms: publishing to every major network, a shared inbox, and some of the deepest audience analytics around, including Tweepsmap, Twitteraudit and Followerwonk. What it did not have was one place to use it all. Each tool lived on its own page with its own way of working, so most people found the one they came for and never found the rest.

We redesigned Fedica as one workspace, from the dashboard to the last follower filter, on desktop and phone. Over six months we worked alongside Fedica’s own team, through the main release and a second one in October that added a new set of follower tools.

Fedica can tell you where your followers live, when they are online, which of them are real and what they care about. That knowledge only pays off if it shows up at the moment you decide what to post, when to post it and who to answer first.

So the design question was never a single screen. It was how to make fifteen audience tools, a planner and an inbox feel like one product, where every part leads naturally to the next.