Four companies, one podcast, one personal brand
About the project
Rifat Ahmed is a digital marketing consultant who specialises in affiliate marketing, and the founder of MonsterClaw and three other companies.
Rifat started MonsterClaw in 2007 and built ProAffiliates, TrackReward and EasyInvoiceBuilder alongside it. He also runs a free community for affiliate marketers, hosts a podcast, speaks at events and writes about SEO, content and affiliate marketing. What he did not have was a place of his own: a site that sold him as a consultant, rather than one of his companies.
We designed that site from a moodboard and a wireframe through eight versions of the home page to nine finished templates: the home page, his story, a service page, the blog and an article, the podcast, events and an event page, and contact.
- Client
- Rifat Ahmed
- Stage
- New Website, Personal Brand
- Services
- UI/UX Design Services
- Platform
- Website, Desktop
- Timeline
- From November 2024, Wireframe to UI
The challenge
Known for his companies, hard to hire himself
Seventeen years of work had made Rifat well known, but under other names: an agency, a tracking product, an invoicing tool, a community and a podcast. Each one sold its own thing. None of them answered the question a prospective client actually has: should I hire this person, and how?
The site had to do three jobs at once. Introduce Rifat himself, with his story and his way of working. Show the companies as proof of what he can build, without letting any one of them take over. And give his podcast, events and articles a home where they keep bringing people back, with a clear way to get in touch at the end of every page.
The website
The person, the proof, the conversation
Nine templates that introduce Rifat, back him up and keep the conversation going.
Rifat’s portrait and his four specialisms open the page, followed by the brands he has worked with, a short introduction and his ventures, led by TrackReward. Then his five-step approach, from deep dive analysis to growth scaling, a wall of testimonials, the next event, the latest podcast episodes, recent articles and a newsletter sign up.
His story, from founding MonsterClaw in 2007 to the companies and community that followed, set out as a timeline year by year. It ends, like every page, with the same invitation: Hire Rifat.
The service page, designed for affiliate marketing: what he offers, why work with him, the testimonials that back it up, and a direct way to hire him.
The blog filters articles by his four specialisms, and an article page carries a table of contents and reading time. The podcast lists episodes with their length and date, each with its own player. Events shows talks in person and online, with the host and guests, and each event has a page to register.
The idea
The person comes first
The site opens on Rifat, not on a logo. The companies appear further down and in the footer as Ventures, evidence of what he has built, so a visitor meets the consultant before they meet the agency.
Always one next step
Hire Rifat sits in the navigation, closes each page in a full-width band, and returns as Reserve a Meeting under the testimonials. Whatever brought a visitor in, an episode or an article, the next step is the same.
Proof in other people’s words
Instead of a logo strip alone, the home page gives a whole section to people who have worked with him or learned from him, each with a name, a role and a link to their profile. It reads as a reputation, not a sales claim.
An editorial voice
Tall condensed capitals in Bebas Neue carry the headings, with one or two words set in DM Serif Text italics for emphasis, and Plus Jakarta Sans for reading. It gives a marketer’s site the confidence of a magazine cover.
The process
Eight home pages before the final one
We started with a moodboard of thirteen full-page references and eight single sections worth borrowing an idea from. A wireframe of the home page came next, settling the order of the story before any style: who he is, what he has built, how he works, who vouches for him, and what he is saying now.
The home page then went through eight versions, first at 1440 wide and then at 1920, as the hero, the testimonials and the ventures found their final shape. Only when it held together did the rest of the site follow, built from the same navigation, buttons and type.
Impact
One site that sells the consultant
Rifat now has a website that is about him: his story, his way of working and the people who vouch for him, with his companies as the proof and his podcast, events and writing as reasons to come back. Nine templates, refined over eight rounds of the home page, all leading to the same next step.
9
Page templates
8
Home page rounds
3
Typefaces
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