Everyone saves things. A recipe on Instagram, a thread on X, a video on TikTok, a guide someone shared on LinkedIn. Almost nobody goes back, because every app hides its saves in a tab of its own, and a few weeks later nobody remembers where anything went. Recalin brings them together and hands them back when you need them.

The founders came to us with a working beta, a name and a date for the App Store. What they did not have was a brand. Over six weeks we built it from the first sketch: the mark, the colours and type, the voice, the app icon and store listing, and the launch campaign that took Recalin onto phones, posters, merchandise and a stage screen.

Most tools for keeping things are built for people who enjoy organising: folders, tags, dense grey screens. Recalin’s people are not those people. They are scrolling on the bus, they tap save on something they love, and a month later they want it back in two taps.

So the brand had to sit closer to the apps people save from than to a productivity tool: bright, light and friendly. And it had to explain the product in a single look, because on a home screen or a store listing, the icon does the explaining before anyone reads a word.